The Hardest Part Isn’t Selling

Everyone Has an Idea

You could probably name five people right now who’ve talked about selling something or starting a business — but never did it. You might even be one of them.

Most people don’t get to fail at business because they never begin at all. Not because they’re lazy — but because starting is made out to be a crazy-complicated task.

Every article says you need a logo, a brand story, a funnel, a marketing plan, an LLC… Before you’ve even figured out if anyone wants what you’re selling.

That’s backward.

In tech, founders test ideas fast. They build an MVP — a minimum viable product — to see if it works. You should do the same: build a Minimum Viable Store.

The MVP Store Mindset

Everything takes time. Selling or building a business is no different.

You don’t need to have the final version of your brand or product. You need a live store that lets you learn from real customers.

There’s only so much thinking you can do before you have to move.

Here’s how:

Pick one product or service. Something you can describe in one sentence. “Organic body butter.” “Private yoga session.” “Local dessert delivery.”
Make a goal. I’m selling X, because of Y, to achieve Z. “I’m selling cakes, because I love to bake, and want to make an extra $200 a month.”
Price it honestly. Don’t chase perfect margins. Pick a number that feels fair — maybe based on your goal.
Publish it. Upload one photo, write a short description, and share your store link. That’s your test. Watch what happens next.

You don’t even need to have the full product ready yet — you’re testing interest, not logistics. See who clicks. See who messages. That’s data.

You’re Not Building a Brand Yet — You’re Building Proof

An MVP store isn’t about making $10K in your first month. It’s about answering one question:

Does anyone care about what I’m offering?

If the answer is yes — great, start selling. If it’s no — even better. You learned before wasting time and money.

It might feel counterintuitive to put something out that doesn’t feel ready yet. But that feeling is a trap. If you wait until you’re 100% prepared, you may never begin.

Testing is a start. It helps you learn before you commit more resources.

It’s no different from when a tech founder launches a new venture. They might build a simple landing page, open a waiting list, and track who signs up. You can do the same thing.

Create your store. Share it. Watch the response.

Build Fast. Learn Faster.

IndiVend was built for this exact stage. You can set up your MVP store directly from your phone in under ten minutes:

Create your store. No laptop, no plugins, no code.
Add one product or service. Test real demand.
Share your link. Learn who’s interested.
Look at your data. See views, carts, and orders in real time.
Refine. Adjust your photo, price, or description until it clicks.

That’s your launch loop:

Test → Learn → Adjust → Repeat.

Your First Sale Is the Real Launch

Your first sale changes everything — not because of the money, but because of the momentum. You stop saying “someday” and start saying “I sell.”

So stop waiting for the perfect setup. You don’t need permission, design skills, or a marketing degree. You just need to start.

Build your MVP store today with IndiVend.

Get feedback. Get data. Get moving.

Don’t build what you think people want — build what they show you they’ll buy. That’s how builders build.